06 April 2017

Critique: Fear of death

Today’s poster comes from Anthony Biduck. Click to enlarge!


This poster is unusual, because there are not graphic elements here. There is only text. This poses a challenge, because text blocks are not terribly visually appealing.

The good news is that the typesetting is clean. There poster is written in sentences and paragraphs. There is not an over reliance on bullets, with the couple of numbered lists making sense. I personally would prefer to have zeroes before the decimals in the results (that is, -0.36 instead of -.36) and conclusions (that is, 0.07 rather than .07).

I results in the table are listed in order of “strongest correlation to weakest correlation.” That some correlations are positive and some are negative confuses the ordering. Instead of the raw correlation, r, an alternative might be to use r2. This value is often reported, because it explains how much of the variation is explained by the factor at hand. It also happens to make all the values in the table positive.

There is not much colour, but orange and blue draw from the logo, and are nice contrast colours.

The one problem I have is the title placement. Placing it on the right de-emphasizes it. I will say again: the institutional logo is not more important than the title. Nothing should be more important than the title. This becomes even more true where there are no graphics to draw in a viewer. The title becomes your one and only shot at capturing passers-by. You cannot afford to bury the lede, as journalists say.

At the very least, the order could be flipped:


Now the title is in the place where a reader will look first. But even with the switch, the institutional logos is competing for attention. The title will benefit from being much bigger:



Now the title can be read more easily. I know some people are attached to their institutional logos, so here is a version that includes a logo in a more subtle location.


The logo used here is a transparent version grabbed from online. It has the same palette of blues with blues and a hint of orange, so still fits. A transparent version of the one in the original would fit the space better, though.

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